Case Study:
[Next Steps: Building Life Skills]

Branding

Illustration

UX Design

Project Overview

Next Steps seeks to help youth who are transitioning out of government care by providing them with information that assists them in building life skills. The goal of this brand was to create a recognizable visual system for youth to identify and build trust with, so that they can be sure they are being given reliable information.

[Warm Black]

R30 / G0 / B15 C64 / M76 / Y60 / K81 #1e000f

[Deluge]

R115 / G100 / B170 C62 / M68 / Y2 / K0 #7364aa

[Tomato]

R240 / G80 / B45 C0 / M84 / Y93 / K0 #f0502d

[Sunglow]

R250 / G210 / B50 C2 / M15 / Y90 / K0 #fad232

[Gainsboro]

R225 / G235 / B230 C11 / M3 / Y9 / K0 #e1ebe6
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Reflection

The Next Steps brand is designed to feel authentic, humble, and friendly, with a bold logo that represents steady progress. The staircase mark reflects the journey of building life skills one step at a time. The brand is flexible and accessible, using strong typography, clear iconography, and high-contrast colours for maximum clarity. The website supports two user groups: youth in government care and academic or community partners, offering insight into the project’s foundation and results. Overall, each brand element works to help Next Steps connect with and inform youth.